For example, inflation rate too high in an outsourcing country will increase the cost and reduce the profits for Nike. Currently, Nike has nearly 40 models under this brand name. Endorsements have ever since been an essential part of the marketing growth of Nike. Today, each Nike sub-brand has its own Facebook page, which runs product specific promotions and features events in a particular sporting activity.
This had shown that there is less diversification of Nike marketing strategy. Boggan, Furthermore, Nike has been using child labour in the production of its soccer balls in Pakistan.
This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike.
Nike launched its e-commerce site in April by offering 65 styles of sport shoes to the US market for purchasing Nike, In SeptemberNike introduced a running app to be used in the latest iPhones.
Nike has remained and continues to remain at the top in producing and distributing their sports clothes and equipments. Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas.
But the move towards social media is potentially dangerous as the idea of sharing information and belonging to a virtual community may be at odds with the individualism and rebelliousness of the Nike brand.
Therefore, marketing Reebok as a well stylish line of shoes meant for active lifestyle might allow Adidas to make larger in roads with women. When it is about a famous brand, we just have to focus on its marketing strategies. You can donwload excellent powerpoint slides on marketing management and business strategy here.
Through having diverse parts for every sport, Nike produced extra markets for every client. And it was time for something that would differentiate Nike in the long run. It also gives endless chances for customer segmentation and product differentiation, the pillars of any marketing strategy.
If from the people who have ever used Nike you inquire that how the product was they would always give you a positive response about it.Case Study Analysis on Nike Corporation 1.
Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than countries and employs over people across six continents.
Nike’s revenue total of $ billion in. nike csr case study by shrutiagarwal in Types > School Work and csr. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.
Now customize the name of a clipboard to store your clips. The Promise and Perils of Globalization: The Case of Nike Richard M. Locke MIT Working Paper IPC July Through a case study of Nike, Inc.
– a company that has come to symbolize both the benefits and the risks. A Marketing Case Study on Nike. Written by Miles Media on April 10, Posted in Uncategorized. INTRODUCTION OF NIKE. Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in originally know as Blue Ribbon Sports.
Nike is the world leader in the manufacturing of. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.Download